“Luxury must be comfortable, otherwise it is not luxury.” Coco Chanel
I was admiring an award winning fur piece displayed at the 2011 Naffem show, when these words resonated in my mind. Comfort and fluffiness seemed to be key characteristics for these students when transforming garments mainly used to keep warm into fashionable items. The amount of talent and creativity exhibited for the public’s enjoyment was surreal. Before me was this beautifully handcrafted white fox coat mixed with a knitted wool pattern which gave it an urban style. Marie-Victorin College students redefined youthful expression through the fur fashion craftsmanship. Every detail meticulously stitched and sewed resulted in endless possibilities for their luxurious creations.
I was given a guided tour of Naffem, one of the most prestigious North American fashion trade shows and I was glad to be surrounded by generations of fur trading traditions. From a novice perspective, I had the pleasure of exploring the various layers behind the fur industry. Our “tour guide”, Tony Jay from www.yourKloset.com, explained the different stages of production that make this a unique industry. The cooperation between trappers, farmers, designers and retailers, creates a premium quality product. Every year the Exibition Hall of Place Bonaventure in Montreal is filled with international manufacturers that display their collections for buyers to see. Naffem is the most anticipated time of the year for buyers to shop for Fall and Winter outerwear that will be sold to fashionistas around the globe.
Innovation is synonym of branded designers such as Zuki, Beautifully Canadian, Kopenhagen Fur, Gliagias and Jean Crisan to name a few. These visionaries not only redefine elegance but have left their blueprint by carefully using different properties of fur. For instance, if we admire the rain coat by Kopenhagen Fur collection, you are immediately seduced by it’s beauty and practicality. Who says you can’t look your best under the rain!
Have you ever seen a girl walk the walk with exquisite Zuki flower mink coat and not get a single tear of excitement? Learn more about who else made the catwalk of the Opening Night Fashion Show in an upcoming post!