Brand Profile: Hockley

Hockley, fox fur, muskrat, squirrel fur

Hockley AW11: Left, grey wool parka with squirrel lining & fox trim. Right, golden aqua musquash & fox coat with detachable bolero.

During my trip to London for fashion week, I visited the Hockley store and showroom, a very old, traditional London furrier who launched their own label in 2007. Their creative director, Izzet Irs, showed me their beautiful autumn winter 2011 collection.

Hockley, mink coat, mink

Hockley AW11: Left, reverisble navy mink coat with neoprene lining. Right, brown multi-colour mink coat wiht reflective inserts.

Irs explained to me that he wanted to design a brand, not a fur brand, and his intentions have been very well-received. Harrods, the famous London department store, sells Hockley in their womenswear department, not in their fur department.

Hockley, knitwear, mink, fox

Hockley AW11: Left, silver ash mink & fox layered on jersey coat. Right, silver ash punched mink & knit jacket.

For autumn winter 2011, Irs wanted to make a collection that was almost all reversible, which meant a lot of wool coats lined in fur and knit pieces that could be worn inside out. He worked with a lot of fox, chinchilla, rex rabbit, and mink, and kept the colour palette very neutral, featuring grey, silver, taupe, and navy, and the result is a very modern, beautiful, desirable outerwear collection.

Hockley, knitted fur, chinchilla, fox, squirrel fur

Hockley AW11: Left, grey wool parka with squirrel lining and fox trim. Right, dusty grey knitted chinchilla & fox jacket.

chinchilla fur, fox fur, Hockley, knitted fur, fur bolero

Hockley AW11: Left, dusty brown knitted chinchilla & fox jacket with sequins. Right, dusty grey knitted chinchilla & fox bolero with sequins.

raccoon fur,fur gilet, Hockley, fox fur

Hockley AW11: Left, silver beige raccoon gilet, reversible to wool. Right, amber fox & black kidskin gilet with belt.

Hockley, lamb skin, fox fur, squirrel fur

Hockley AW11: Left, grey wool hooded gilet with squirrel lining & fox trim. Right, silver dust tianjin & tibet lamb gilet with belt.

Hockley, mink fur, punched mink, fur earmuffs, fox scarf

Hockley AW11: Left, silver grey earmuffs and silver ash punched mink neckwarmer. Right, golden ash fox scarf with belt.

Hockley, fur hat, knitted fox, raccoon fur, fur earmuffs

Hockley AW11: Left, silver beige raccoon earmuffs and feathrerd raccoon shoulder wrap. Right, sapphire knitted fox & kidskin baker boy hat with long mittens.

Hockley is available in major department stores Saks Fifth Avenue, Harrods, Holt Renfrew, and Lane Crawford.

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